Always Make Your Confidence Greater than Your Comfort!
The effort of building confidence is what “turns the art of communication into the science of remarkable results.” Companies spend thousands of dollars on marketing strategies, operational strategies, and financial strategies. Hardly any spend time on thinking through a communication strategy.
Most companies don’t even consider how to prep and train those individuals who are the human face of their companies: Sales, engineers, technology experts, customer service reps and many others.
In this economy the key differentiator is the ability to deliver the company’s message in a compelling, concise, clear manner.
I truly believe you have to focus on the four key areas of the communication process: development of the message, deployment of the message, delivery of the message, and the sustainability of the message. To miss one area is to commit “business suicide.”
One of my clients, SAS, has chosen to do it right as they prep for their largest user conference. Over the last several years they have taken the time to make sure their presenters were prepped, practiced and professional. They have seen their customer rating of the presenters’ sky-rocket! Customers are pleased, satisfaction is rising and success of the conference continues to be strong.
Now is the time to invest in your people!!! Give them the communication skills to successfully communicate the real value of your company, its products and services.
Failure is not an option. Take the BART-onomics test. Walk through your company and ask one simple question to five different people.
The question is: “WHAT ARE THE TOP THREE BENEFITS OUR COMPANY, SERVICE OR PRODUCT BRINGS TO THE TABLE?”
If all five people answer with the same answer…you’re golden!!! If not …a COMMUNICATION STRATEGY IS NECESSARY AND CRITICAL TO YOUR SUCCESS!
The definition of strategy in its root meaning is “the art of generals.”
Are your people communicating with a STRATEGY in mind?
